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Publishers can now read your mind when you sit down with a book, if that book is an E-book.
According to a recent Wall Street Journal article, publishers can now track how far people are reading in E-books, how long they spend with them, and search items. Some retailers and publishers are sifting through this data, gaining insight as to how people read.
"For centuries, reading has largely been a solitary and private act, an intimate exchange between the reader and the words on the page. But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public."
What would publishers do with this data? With information such as nonfiction books tend to be read in fits and starts, and novels read straight through, and that crime fiction fans often read more books more quickly, stores like Barnes and Noble may add incentives for readers such as a web or video link, especially at the point when readers tend to get bored.
Read the article here: http://online.wsj.com/article/SB10001424052702304870304577490950051438304.html#articleTabs=article
Thanks to @larryvillelife via twitter for this story.